Neil Blakesly is a long time colleague and VP of Marketing at BT Global Services.  He was also an early supporter of my foray into social media three years ago – not something all VP’s of Marketing are comfortable with even now!  Neil recently recorded a short video interview for Shama Kabani for her Dallas TV spot “Socially Sound with Shama.”.   I spoke to him over the phone afterwards and asked him to expand on his thoughts on CSR from a marketer’s perspective for this guest post.

Well to be honest, Kevin, I could have spoken on the interview for another 20 minutes.  I was torn between whether to list more of our US community investment initiatives like our digital inclusion partnership with… Read the Full Post

ICT services impact our every day lives from how we work, to how we travel to how we make purchasing decisions for our daily needs. In this video series, I examine all of these elements from inside executive offices, to transportation systems and even teleworking in my own home.

In the 5^th episode of this video series, I focus on the sustainable shopper.  I joined Harriet Hentges, VP Corporate Responsibility and Sustainability at Ahold USA Inc., (owner of Giant), at a local Giant supermarket in Bethesda MD, to explore the potential for applications to help a shopper with a product decision at the point of purchase.