What is Net Good?
For many years BT has focused on reducing its environmental impact. If you trace back through our archive of sustainability reports…, you will see that we have been measuring our energy and carbon footprint and applying a succession of reduction targets to one or both since 1992. You will also be able to see that we have improved our performance on other measures too, such as total waste and our waste to landfill.
But we have reached the point where reducing impact by itself, is no longer sufficient to bridge the gap between the challenges of a growing and read more
BT’s New Better Future Report – Just Out
The 2013 BT Better Future report is out and we are all very happy (and a little relieved too if truth be told). It takes a lot of work from people across the business to collect all the data together, validate it, decide how best to structure the report, design the web site to present it, create an executive summary, create the input to the annual financial report and have all the data and the words externally validated. This year we announced our new Better Future programme at the same time, so we also have a new web site… read more
Limited Invitation to BT’s Net Good Launch Event in London
The Climate Group and Carbon Trust are joining BT to launch our Better Future Net Good programme in London on June 18th…. I will be there to speak about the progamme together with our CEO, Ian Livingston, who is opening the event, and our CSO, Niall Dunne who will be closing it. The Climate Group, Carbon Trust, Small World Consulting and many others will also be joining us at the event.
While this is an invitation-only event, and numbers are limited due to space, we would like to allow for some people outside of the usual lists of sustainability read more
When Executives Speak Out
A fair number of prominent business people have taken leadership positions on issues of sustainability and societal responsibility. Of course there are the examples we know and love to quote: Paul Polman of Unilever, Ian Cheshire of Kingfisher and Jochen Zeitz of Puma.
But what about when the pronouncements are more controversial? I will never forget the audible intake of breath at the BSR conference in San Francisco in 2010…. Aron Cramer was interviewing Zhang Yue, a prominent CEO from China running an energy efficiency business and displaying impeccable employee/human rights credentials. Taking everyone off guard he proclaimed that read more
Great Developments: BT’s Net Good Creates a New Carbon Accounting Model
What does the excitement over waiting for old fashioned film to be developed have to do with launching a new carbon accounting model? Well, while it might not be obvious in the digital age but the answer is tied up in anticipation and the excitement of not knowing exactly how your project – photograph or accounting – model will turn out; whether expectations will be met, or not. Below is an excerpt from my post yesterday over at BT’s Let’s Talk site that talks about what we hope to achieve with Net Good and how carbon accounting will change the … read more
Employee Engagement Rules! Why Employees Are the Best Force for Change
Last week I delivered a presentation on BT’s Better Future programme at Georgetown University. My thanks to my friend and colleague Harriet Hentges… who invited me in! As always, I found it invigorating to present to a class of students, particularly students with experience under their belts. The questions and comments that came during the session were challenging and thought provoking. But I was sent an email from one of the students after the event that made me stop and think through where I should focus my efforts in order to best effect change.
As I see it, sustainable behavior read more
