Transparency, Accountability and Why I Blog

I have been struggling to write blog posts in recent weeks and have dropped from an average of two posts a week down to one. I have just as much to say but I am part of the team compiling our annual sustainability report this year. That has required a fair amount of research, planning, debating and drafting. At the end of that I haven’t had as much energy left for writing blog posts.

I thought it would help to remind myself of why I do this.  I reach nearly 3,000 readers each month. These readers seem to find my posts interesting because they tend to look at about 7 pages, each time they visit. That said, blog comments are the lifeblood for bloggers like myself and I want to hear what my readers think. Do you disagree with what I say, do you agree, do you find it interesting? This should be a dialog but sometimes it can feel a bit like a black hole.

Anyway, I write this blog because I believe that social networking is a tool to help corporate responsibility.

Transparency is a core tenet of CR, but in my mind it has been overtaken by the quantitative tools, at the expense of the qualitative component of transparency. It is all too easy to meet the needs of checkboxes and ranking systems. The various ranking systems seem to compete now on whose has the most data points. This is important, but reporting data points has only so much value. Qualitative transparency and debate on issues is also critical. Social networking is a great platform on which to have that transparency and debate.

I also think personal accountability is an important component of CR. As organizations of all types get bigger it becomes harder to distinguish who is taking responsibility for what and easier to think that someone else, or some committee is responsible for a decision. Organizations lose their personal face and the personal accountability of individuals in the organization is inadvertently diminished.

To me social networking is a way to rebuild some of those bridges between the organization and the stakeholder by allowing individuals in the organization to present their personal face and through that, to feel and to be  more accountable (I hope this doesn’t come back to bite me one day but that is a risk I have to take!)

That is why I write a blog and why I tweet and I am going to try to keep it up.  I would be interested in your thoughts too.

Please add a comment and show me you are there!


  1. Comments 6

  2. Dave Mordue 11:15 pm on March 2, 2011

    welcome your personal passion and drive on these subjects Kevin. We are listening quietly and we read rather than comment but keep writing please.


  3. Mitch Jackson 1:28 am on March 3, 2011

    Kevin, A very good post on the value of individual voice/perspective for stakeholders. All I can say is to keep on blogging!


  4. Lavinia Weissman 10:44 am on March 3, 2011

    Kevin, I can truly understand that struggle and interesting that you are I and others we both know have been thinking on the same thing. I posted this at the same time you did, Sustainable Value versus Accountability, http://thestoryofmeaningfuluse.com/2011/03/02/sustainable-value-versus-accountability/ would be interested to know what you think? and engage on this with a few others?


  5. KevinMoss 11:18 am on March 3, 2011

    Dave, Mitch, Lavinia, thanks for commenting on the post. It is always rewarding to receive feedback. I think I need to get more controversial to stimulate some disagreement next !


  6. Michelle 9:55 am on March 21, 2011

    Kevin, this is the first time I have been to your blog site and found your posts to be " real" and insightful. Like you I also have a blog on Green IT and find myself struggling for new things to write about especially when people haven't engaged in the dialog. Our blog provides real world ideas for small and medium sized companies on how to go green with their IT. We have been focusing on electronics recycling since this seems to be the easiest concept for people to relate to and recently had the stool kicked out from underneath me at recycling event and it got me thinking "why doesn't everyone care about recycling electronics" and boom I created a 4-part blog series out of it. http://www.greenitflorida.com/2011/02/why-isnt-electronics-recycling-important-to-everyone/ . Keep up the great work, people are listening even if they don't comment!


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