Guest Post: Kim McMann, President BT US & Canada – Magnifying Our Impact
In an earlier post I talked about the role of CSR in society and how it also helps the business. I see sustainability challenges reflected increasingly in discussions both I and my leadership team have with our customers. Our customers (and in particular those from the sector for which I am responsible, consumer packaged goods) tell us that sustainability is among their top strategic priorities. I am thrilled to be working with companies such as Unilever, Pepsi, P&G, Nestle, Mars and others who are sustainability leaders in their sectors. And my peers in other verticals look after customers in sectors such as agriculture and logistics that have connected sustainability challenges.
What sorts of challenges do we see? Our business customers are facing an increasingly interconnected world where their consumer customers are expecting increasing amounts of information on the products they are considering buying. They want to know the source of those products and their environmental and social impact. And they expect this information to be available to them when and where they want it, in an easy to digest form.
Companies see pressures on the availability of raw materials as populations grow and are lifted out of poverty. Connectivity and IT technologies offer opportunities for increasingly efficient production of commodities. Better, more timely information equals improved efficiency. So our planet’s limited resources go further.
Many of our customers describe challenges in their supply chains; especially, where large numbers of small farms are involved in developing economies. They want to support those small farmers and help them ensure their livelihoods are sustainable. Connectivity and IT technologies offer the opportunity for better communication between large companies and large numbers of small farmers. They also provide potential for those farmers to increase their yields and profitability.
And between the farm and the supermarket shelf? Telecommunications and IT is the enabling infrastructure for improved energy efficiency in manufacturing and in logistics. Our greatest role will come though solutions across sectors.
In my role at BT, I continue to see great opportunity to work with our employees and customers on sustainability and so magnify the positive impact of BT on society and on the environment. Let me know what you think.