I just picked up a copy of a carbon emissions leaflet from Starbucks produced by ‘Good’ magazine. It is the first in a series and is simply a great graphic depiction of the US carbon chain from both the producer and consumer ends. Although you can see it on the web, it is worth dropping by for a copy since it better lends itself to viewing on a large sheet of paper.

This is a strong example of a non-media company using its brand image to inform and influence the wider community on a sustainability topic. Coffee drinkers are invited to follow-up at Starbucks’ social networking site. It will be interesting to see what impact it might have on customers who are climate change skeptics.