Digital Inclusion – A Community Investment Partnership With One Economy
I write often about the importance of embedding CR principles into the way we operate our businesses. But when it comes to philanthropy, I like to say that how we make our money is much more important than how we give it away. But community investment can be one of the bread and butter tools of CR, if we can find ways to align our community investment with our business imperatives and make it engaging for employees.
In the partnership with One Economy that I describe on this video, BT tries to do that in the USA; it is focused on helping promote digital inclusion (at the heart of BT’s social and business interest); it engages the community; it engages employees through volunteering opportunities; it leverages the knowledge of our employees and our facilities; it develops potential future employees.
The video was made for an internal audience, but I thought that it might be of interest externally as long as you excuse the lack of professional touch and the usual formalities of an external communication!