Blue Coat’s Approach to Sustainability
Having posted about GE Healthymagination earlier this week, I also wanted to demonstrate that smaller companies can build comprehensive and sophisticated approaches to sustainability.
My fellow green speaker at Futurenet in
Tim Scannell at IT Knowledge Exchange and Scott Hogg at Network World both commented on the environmental presentations of Futurenet. eWEEK
But, sustainability is not only about environment. Sustainable thinking also calls upon us to address social and economic wellbeing. BlueCoat’s commitment is impressive in this area too.
Blue Coat took the core competency behind one of their B2B products – Blue Coat Web Filter – and applied it as a key component of their approach to community outreach. Blue Coat’s K9 Web Protection is a free Internet and parental controls filter that gives parents control over their family’s use of the Internet. It has over 1 million users.
I happen to be a very satisfied user of the product at home and as David explains to me, input from their consumer users helps them to refine the filtering in their business product. I am sure it also helps their brand awareness. This is a great illustration of combining business and social benefits.