A Look Back at CSR in 2010

At the beginning of 2010 (feels like last week doesn’t it ), I wrote a post on what I thought I would be writing about during the year.  I just reviewed it. My performance against my anticipated topics was mixed!

Regaining Trust – I focused on this in the early part of the year, helped by the opportunity I had to deliver the keynote at the PR News CSR awards, where trust and authenticity were my main theme. It is interesting to observe the ebb and flow of public interest in the theme. However, although I think trust as …

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Beyond Compliance or Meddling In Government’s Role?

The response from corporations to WikiLeaks raises important questions about the boundaries of corporate responsibility. In many ways in refraining from accepting WikiLeaks related financial transactions, companies like MasterCard and PayPal have had a more immediate impact on WikiLeaks than government is able to have.

I define corporate responsibility as ‘beyond compliance’ and that is where I try to spend most of my time. But I also realize that there are limits to how far that approach can be applied. The challenge for a company is identifying the boundary between appropriate action ‘beyond compliance’ and inappropriate meddling in the government’s role.…

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