Going Mainstream: Are Consumers Driving Sustainable Corporate Behavior?

A few months back, I did a piece on the Good Guide and how it might be helpful to consumers as they made decisions.  I certainly had fun playing with the Good Guide on my iPad at my home, but when it came time to use it in the grocery store – between scanning each item, the time it took to execute a query in the database, the fact that many items are not in the database, and then interpreting the result – I’m not certain it was worth it.

I enjoyed reading Marc Gunther’s piece on consumer behavior in …

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Beyond Compliance or Meddling In Government’s Role?

The response from corporations to WikiLeaks raises important questions about the boundaries of corporate responsibility. In many ways in refraining from accepting WikiLeaks related financial transactions, companies like MasterCard and PayPal have had a more immediate impact on WikiLeaks than government is able to have.

I define corporate responsibility as ‘beyond compliance’ and that is where I try to spend most of my time. But I also realize that there are limits to how far that approach can be applied. The challenge for a company is identifying the boundary between appropriate action ‘beyond compliance’ and inappropriate meddling in the government’s role.…

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