Sharing the (Net) Good News

I’ve taken a lot of pride in our Net Good launch programme; it’s always gratifying when months (years) of thought and planning come together.  What’s even more gratifying is when others recognize the work in which you’re engaged as worthy of coverage.  The Net Good launch received some great coverage on social media, in the CSR press as well as the sector media.

One of my favourite quotes about the event recognized not only the Net Good programme, but also BT’s overall commitment to sustainable business.  Alex Blackburne, writing in Blue & Green Tomorrow, put Net Good …

read more

The Anatomy of a Launch: BT’s Net Good Programme Goes Live

We have just completed the last part of the launch of BT’s Net Good programme. It has been quite a whirlwind for me and many others working on it.

The first step was a formal external launch event at the Royal Society for the Arts building in London on June 18th, in partnership with The Climate Group who had helped us with stakeholder engagement as we developed Net Good. The day commenced with a media briefing, followed with a platform event in front of a physical audience of about 130 invited guests and streamed live. Our CEO Ian …

read more

What is Net Good?

For many years BT has focused on reducing its environmental impact. If you trace back through our archive of sustainability reports, you will see that we have been measuring our energy and carbon footprint and applying a succession of reduction targets to one or both since 1992. You will also be able to see that we have improved our performance on other measures too, such as total waste and our waste to landfill.

But we have reached the point where reducing impact by itself, is no longer sufficient to bridge the gap between the challenges of a growing and …

read more

Limited Invitation to BT’s Net Good Launch Event in London

The Climate Group and Carbon Trust are joining BT to launch our Better Future Net Good programme in London on June 18th. I will be there to speak about the progamme together with our CEO, Ian Livingston, who is opening the event, and our CSO, Niall Dunne who will be closing it.  The Climate Group, Carbon Trust, Small World Consulting and many others will also be joining us at the event.

While this is an invitation-only event, and numbers are limited due to space, we would like to allow for some people outside of the usual lists of sustainability …

read more

Net Good is Positive News for All: How Business Can Effect Sustainable Growth

On Monday March 4th Green Monday is focusing on Net Positive. I will be watching the live stream and running a virtual roundtable after the events.  In addition, some of my BT colleagues will be there in person to talk about our net good programme. I wrote this post to set the scene…

Reducing environmental footprint is essential, but not enough, to bridge the chasm between a global population that is growing in size and affluence and available resources to meet their needs.

Businesses are at the nexus of that challenge as we depend on natural resources to create and …

read more

Sustainability Gets a Seat at the Table: Why Including Climate Change in the Inaugural Address is a Momentous Event

 

 

Inauguration speeches are a bit of a conundrum, really.  All at once they are meant to set a vision and inspire a nation, yet avoid partisanship, or anything that might be too controversial from the current political agenda.  The sameness of inaugural addresses even inspired a mashup of inaugural addresses from the last 50 years that was broadcast widely online in the days leading up to President Obama’s inauguration last week.

Whether Republican or Democrat the inaugural address follows a comforting formula noting the new beginning, but acknowledging the foundation of tradition; praising the quintessential American values of …

read more

Connecting the Dots – Cities and Sustainability

My last post referred to the workshop I attended at Verge DC to discuss the recent Citystates paper from SustainAbility and GreenBiz.

Environment once meant something we went to visit on a weekend hike to a national park. But that type of thinking is counterproductive.  It separates the daily actions of the majority of people, who live in urban environments, from the environment.    This interview with Harvard economist Edward Glaeser addresses why urbanization could be a solution to many intractable sustainability problems:

It is somewhat counterintuitive but all that is leafy is not necessarily green – living around

read more