Net Good is Positive News for All: How Business Can Effect Sustainable Growth

On Monday March 4th Green Monday is focusing on Net Positive. I will be watching the live stream and running a virtual roundtable after the events.  In addition, some of my BT colleagues will be there in person to talk about our net good programme. I wrote this post to set the scene…

Reducing environmental footprint is essential, but not enough, to bridge the chasm between a global population that is growing in size and affluence and available resources to meet their needs.

Businesses are at the nexus of that challenge as we depend on natural resources to create and …

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Going Mainstream: Are Consumers Driving Sustainable Corporate Behavior?

A few months back, I did a piece on the Good Guide and how it might be helpful to consumers as they made decisions.  I certainly had fun playing with the Good Guide on my iPad at my home, but when it came time to use it in the grocery store – between scanning each item, the time it took to execute a query in the database, the fact that many items are not in the database, and then interpreting the result – I’m not certain it was worth it.

I enjoyed reading Marc Gunther’s piece on consumer behavior in …

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