When the CEO Moves On

What I didn’t mention in my last post on the launch of Net Good was that the very morning after the main launch event, our CEO Ian Livingston and Net Good keynote speaker, announced that he was leaving BT.

I am sure all sustainability practitioners can imagine what a wonderful feeling it is to have a video of the CEO saying “it is no longer enough for companies to do less bad with regards to the environment. They now need to do net good.”    Worth its weight in conflict free diamonds for employee engagement, for business motivation and for building …

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Can Consumers Incite Change? My Thoughts on a Key Question

Can consumers actually motivate the companies they do business with to change their behaviour to support sustainable goals and outcomes?   This is one of the fundamental questions for CSR practitioners and a topic we weren’t afraid to tackle at the recent BT Better Future Forum.

At the event we had the opportunity to gather an incredible group of people together to dive into this topic – including Dame Ellen MacArthur, Lord Michael Hastings, and Climate Group CEO, Mark Kenber – which produced lively debate and inspired me to write up my thoughts for Business Green.

Below, is an excerpt …

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The Anatomy of a Launch: BT’s Net Good Programme Goes Live

We have just completed the last part of the launch of BT’s Net Good programme. It has been quite a whirlwind for me and many others working on it.

The first step was a formal external launch event at the Royal Society for the Arts building in London on June 18th, in partnership with The Climate Group who had helped us with stakeholder engagement as we developed Net Good. The day commenced with a media briefing, followed with a platform event in front of a physical audience of about 130 invited guests and streamed live. Our CEO Ian …

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The Net Good 3:1 Methodology

We created the attached animation to explain our Net Good programme.  Take a listen and let me know what you think of it.

Our Net Good goal methodology has two distinctly new elements compared to the scope of our previous carbon footprint approach.

Firstly we have greatly expanded the scope of our own impact.  To our own operational footprint we have added the footprint of our entire supply chain (our upstream footprint if you like) and also the footprint of the telecommunications and IT equipment we have sold or leased to our customers (our downstream, or product in life footprint).   …

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What is Net Good?

For many years BT has focused on reducing its environmental impact. If you trace back through our archive of sustainability reports, you will see that we have been measuring our energy and carbon footprint and applying a succession of reduction targets to one or both since 1992. You will also be able to see that we have improved our performance on other measures too, such as total waste and our waste to landfill.

But we have reached the point where reducing impact by itself, is no longer sufficient to bridge the gap between the challenges of a growing and …

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Limited Invitation to BT’s Net Good Launch Event in London

The Climate Group and Carbon Trust are joining BT to launch our Better Future Net Good programme in London on June 18th. I will be there to speak about the progamme together with our CEO, Ian Livingston, who is opening the event, and our CSO, Niall Dunne who will be closing it.  The Climate Group, Carbon Trust, Small World Consulting and many others will also be joining us at the event.

While this is an invitation-only event, and numbers are limited due to space, we would like to allow for some people outside of the usual lists of sustainability …

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Great Developments: BT’s Net Good Creates a New Carbon Accounting Model

What does the excitement over waiting for old fashioned film to be developed have to do with launching a new carbon accounting model?  Well, while it might not be obvious in the digital age but the answer is tied up in anticipation and the excitement of not knowing exactly how your project – photograph or accounting – model will turn out; whether expectations will be met, or not.  Below is an excerpt from my post yesterday over at BT’s Let’s Talk site that talks about what we hope to achieve with Net Good and how carbon accounting will change the

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Net Good is Positive News for All: How Business Can Effect Sustainable Growth

On Monday March 4th Green Monday is focusing on Net Positive. I will be watching the live stream and running a virtual roundtable after the events.  In addition, some of my BT colleagues will be there in person to talk about our net good programme. I wrote this post to set the scene…

Reducing environmental footprint is essential, but not enough, to bridge the chasm between a global population that is growing in size and affluence and available resources to meet their needs.

Businesses are at the nexus of that challenge as we depend on natural resources to create and …

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As One Chapter Closes, Why Not Read a Few More? CSR Perspective in an Ebook

I recently took on a new role at BT heading up our environmental sustainability strategy under the title of a program called Net Good; more about that another time.

The change has been an opportunity to take stock of what I have done with CSR Perspective over the four years I have been both writing my own posts and inviting guest posts.   Looking back I have identified some common themes and with a bit of retrospective thought, I like to think I even have a hierarchy and some logical progression.  Because of the nature of a blog, these themes and …

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