Sustainability Comes of Age

A couple of articles caught my attention last week. This blog post by Marc Gunther about the pros and cons of reusable shopping bags and this one in the Washington Post about the implications of the success of the Fair Trade movement.

In different ways, both indicate the need for an increasing maturity in our approach to corporate responsibility and sustainability as our programs take root and grow.    Initiatives that appear to be the right thing to do at a small scale, need to be revisited as they scale and the full implications become evident.

Marc identifies inaccuracies in the …

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Creating Shared Value – Is it Corporate Responsibility?

On Monday last week I attended an excellent roundtable organized by the World Environment Center (WEC) and Dow at the National Press Club in DC. The topic was Creating Shared Value (CSV) and the excellent keynote presentation was by Mark Kramer, one of the authors of the January 2011 paper on the topic in the Harvard Business Review.

CSV is a hot topic in the field that I gather, from this blog post by Aman Singh,  and others I have read, and was covered widely at BRC and NetImpact too. The WEC event was excellent with great speakers all around, …

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Guest Post: Kim McMann, President BT US & Canada – Magnifying Our Impact

In an earlier post  I talked about the role of CSR in society and how it also helps the business. I see sustainability challenges reflected increasingly in discussions both I and my leadership team have with our customers.  Our customers (and in particular those from the sector for which I am responsible, consumer packaged goods) tell us that sustainability is among their top strategic priorities. I am thrilled to be working with companies such as Unilever, Pepsi, P&G, Nestle, Mars and others who are sustainability leaders in their sectors.  And my peers in other verticals …

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