Neil Blakesley is a long time colleague and VP of Marketing at BT Global Services. He was also an early supporter of my foray into social media three years ago – not something all VP’s of Marketing are comfortable with even now! Neil recently recorded a short video interview for Shama Kabani for her Dallas TV spot “Socially Sound with Shama.”. I spoke to him over the phone afterwards and asked him to expand on his thoughts on CSR from a marketer’s perspective for this guest post.
Well to be honest, Kevin, I could have spoken on the interview for another …read more