I am speaking today at the CSR and the Sustainability Scorecard 2010 conference in San Francisco. My views on the topic of scorecards and measurement are contrarian to the mainstream although hopefully not too much. Most of these views have been shared on my blog addressing various issues of measurement and corporate responsibility here, here, here and here.
In our field of CR, we use scorecards for rankings, ROI, KPIs, targeting employees, measuring project impact, labeling products and assessing vendors. But is it effective? I believe that measuring and scoring raises a dilemma for CR professionals—one that can …read more