A Pioneering Approach to Carbon Footprint Measurement

A couple of months ago BT was asked by the European Commission to participate in a pilot test to measure the carbon footprint of ICT products.  BT formed a consortium with Alcatel-Lucent and Cisco to test out BT’s wholesale internet solution.  Using the same protocol that BT employed to assess the carbon impact of the ICT solutions it is providing for the 2012 Olympic Games being held inLondon later this month, the three companies set about establishing best practices for measuring the carbon footprint of communications services and growing a low carbon economy.

In this podcast Gabrielle Giner, a program …

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Just Because You Can Doesn’t Mean You Should

I had some interesting meetings last week seeing two of the incredible and varied benefits of ICT services.  But in both cases I noticed the common theme that technology can sometimes enable us to do things that don’t necessarily make sense to do.

The first was with Alice Ray, founder of a small software company called Ripple Effects. Ripple Effects produces a powerful platform for helping troubled youth learn skills and coping mechanisms to deal with situations with which they struggle.  A light bulb went off when I realized that communicating via the computer doesn’t have to be an inferior …

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