Sustainability Comes of Age

A couple of articles caught my attention last week. This blog post by Marc Gunther about the pros and cons of reusable shopping bags and this one in the Washington Post about the implications of the success of the Fair Trade movement.

In different ways, both indicate the need for an increasing maturity in our approach to corporate responsibility and sustainability as our programs take root and grow.    Initiatives that appear to be the right thing to do at a small scale, need to be revisited as they scale and the full implications become evident.

Marc identifies inaccuracies in the …

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