Can Consumers Incite Change? My Thoughts on a Key Question

Can consumers actually motivate the companies they do business with to change their behaviour to support sustainable goals and outcomes?   This is one of the fundamental questions for CSR practitioners and a topic we weren’t afraid to tackle at the recent BT Better Future Forum.

At the event we had the opportunity to gather an incredible group of people together to dive into this topic – including Dame Ellen MacArthur, Lord Michael Hastings, and Climate Group CEO, Mark Kenber – which produced lively debate and inspired me to write up my thoughts for Business Green.

Below, is an excerpt …

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Connecting the Dots

In preparation for an internal meeting this week I have been reviewing some reports that are going to send me home full of optimism tonight.

The Ecosystems Markets Task Force is a key commitment from the UK Government’s Natural Environment White Paper. The task force’s November 2012 interim report states right up front in the executive summary that “business depends on nature”; not just the harder nosed ‘resources’ word that I prefer to use  in a business context, but actually on ‘nature’. Task force membership includes the Chair/CEO and CFO’s from companies such as Kingfisher, United Utilities, Unilever and Jaguar/Land Rover.

So …

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