Sharing the (Net) Good News

I’ve taken a lot of pride in our Net Good launch programme; it’s always gratifying when months (years) of thought and planning come together.  What’s even more gratifying is when others recognize the work in which you’re engaged as worthy of coverage.  The Net Good launch received some great coverage on social media, in the CSR press as well as the sector media.

One of my favourite quotes about the event recognized not only the Net Good programme, but also BT’s overall commitment to sustainable business.  Alex Blackburne, writing in Blue & Green Tomorrow, put Net Good …

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You Don’t Need to be a Healthcare Company to Care for Health

Recently, I’ve been writing about ethics and how an organization embraces an ethical obligation, even when it seemingly conflicts with the bottom line.

Along these same lines, I’ve been seeing many organizations that have taken active steps to push ahead with a CSR initiative in a way that supports both the stakeholder and the community at large.  There is a growing understanding that positive societal and environmental outcomes need to be a part of a company’s mission.

Take Unilever as an example.  This month, the company’s food service arm, Unilever Food Solutions, is campaigning among restaurants to cut 100 calories …

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A Pioneering Approach to Carbon Footprint Measurement

A couple of months ago BT was asked by the European Commission to participate in a pilot test to measure the carbon footprint of ICT products.  BT formed a consortium with Alcatel-Lucent and Cisco to test out BT’s wholesale internet solution.  Using the same protocol that BT employed to assess the carbon impact of the ICT solutions it is providing for the 2012 Olympic Games being held inLondon later this month, the three companies set about establishing best practices for measuring the carbon footprint of communications services and growing a low carbon economy.

In this podcast Gabrielle Giner, a program …

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