To Join or Not to Join? The Complex Question of Membership

As long as two years ago Nike and Johnson and Johnson openly challenged the position taken by the American Chamber of Commerce on climate change.

More recently, other significant global brands, including Coca-Cola and General Motors, have pulled funding from organizations that have aggressively advocated positions against their CSR/sustainability policies.

General Motors withdrew funding from the Heartland Institute, according to RTCC,  due to its aggressive skeptic oriented proposal on how represent climate science in schools. (Although it appears that the GM funding was not  associated with this particular policy issue)

Coca-Cola withdrew support from American Legislative Exchange Council ALEC …

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Where are you on the journey?

I have a penchant for simple models and frameworks.  In developing a presentation recently I used what I perceive as a three stage evolution of the corporate responsibility journey;  (1) how we give it away, (2) how we spend it and (3) how we make it.   The “it” of course is  money.

Stage 1; How we give it away. The traditional mode of corporate responsibility delivered through philanthropy, community investment and volunteering.  We make a profit and then we find ways to give it away for the good of society, sometimes referred to by the phrase ‘giving

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