Building the Corporate Responsibility Profession – Join The Webinar

For the last couple of years I have chaired the professional development committee of the Corporate Responsibility Officers Association.  With colleagues from Cisco, Hess Oil, Boeing, Molson Coors, Crowe Horwath and Harvard (and workshops at CRO conferences to gain a broader input),  we have been trying to make a start at defining what it means to be a corporate responsibility practitioner.

I believe the CR practice is here to stay. We need to forge our own path and stake our claim to our part in the corporate dynamics, alongside the folks who look after the money, the legal requirements, the …

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Ethical Dilemma #2: Half-baked Marketing – A Justice vs. Mercy Dilemma

As part of our series on ethics, originally published on the CROA blog, here is the second of five ethical dilemmas to test your ethical muscles and the CROA’s draft Ethics Code.  After you read the scenario and deliberate on the choices, check out the Ethics Code and then let us know how it helped guide your decision.  Share how you’d answer this dilemma and how the Ethics Code helped (or didn’t).

John is the CSO at Smith & Co, a toaster-oven manufacturer. Smith & Co retained Evans Strategic On-Line Marketing and pays it to improve Smith & …

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