Guest Post: A Marketer’s Perspective on CSR

Neil Blakesley is a long time colleague and VP of Marketing at BT Global Services.  He was also an early supporter of my foray into social media three years ago – not something all VP’s of Marketing are comfortable with even now!  Neil recently recorded a short video interview for Shama Kabani for her Dallas TV spot “Socially Sound with Shama.”.   I spoke to him over the phone afterwards and asked him to expand on his thoughts on CSR from a marketer’s perspective for this guest post.

Well to be honest, Kevin, I could have spoken on the interview for another …

read more

Seeing Beyond the Obvious

I believe that compromise is more than just conceding on one thing we want in order to have something else we desire, but that it actually reflects the reality that we need to carefully balance perspectives to reach the optimum solution.

We tend to think that the best way to conserve wildlife stocks is to limit their use. But on NPR’s  Kojo Nnamdi show,  The Bounty of the Chesapeake Bay,  guests Steve Vilnit of the Maryland Department of Natural Resources and Mark Bryer of Nature Conservancy made a strong case for what initially seems counterintuitive; that encouraging local chefs …

read more

ICT to Help the Environment: Video Series

I occasionally comment on examples of Information Communications Technology  (ICT)  services benefiting the environment. In fact this intersection was my original inspiration for CSRPerspective and formed the material for some of my first posts.

As I look around the community, I realized that there are many ways that ICT services impact our every day lives.  So, I’ve embarked on a video journey.  This journey takes us from inside executive offices, to transportation systems, inside grocery stores and even in my own home.

Everywhere we go, there are examples of how IT and communications are working to benefit the environment.…

read more

Celebrate Interdependence on Independence Day

As a dual citizen, UK/USA, I am always slightly torn on Independence Day.  Some of my US friends tell me tongue in cheek they call it Good Riddance Day! But given the ongoing relationship between the UK and the USA and the extent to which the citizens of both countries seem to aspire to each other’s ways of life in so many respects, I think it should be renamed Interdependence Day.  And for more reasons than the relationship between the US and the UK.

In my review of Paul Gilding’s book The Great Disruption I mention his reference to the …

read more

Taking up the Baton for the next Generation

Last week I made a trip to England for my grandmother’s funeral.  She was approaching 103 years when she died. She had lived a long, happy and healthy life which spanned most of the 20th century and a full decade of the 21st.   Her death marks the last of a generation in my family. She had a substantial impact on my life and that of my immediate and extended family over those many years and I will miss her.

Flora Moss was one of nine siblings, who between them had 14 children, 32 grandchildren (my generation) and …

read more