The Pharma Equivalent of Climate Change?

I read an interesting article while I was in the UK last week.   Before I get into the article, I want to share two standard definitions;

  • Corporate Social Responsibility – everything good a company contributes to society beyond the need to deliver a short term profit and follow the law
  • Sustainability – meetings today’s needs without compromising the needs of future generations.

According to an article in The Independent, Professor Peter Hawkey, chair of the UK  Government’s antibiotic resistance working group, reports that our use of antibiotics today is creating resistant organisms that threaten to turn common infections into …

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Keeping Shareholders at Arms Length

I participated virtually in the Green Monday conference this week and had pause for thought after hearing each of the panelists respond to a question about the impact of shareholders on sustainability.

Andrew Shapiro of Green Order mentioned the mission driven nature of Facebook.  That mission will be maintained in public ownership partly through the class A shares on the market having lower voting power than the class B shares held by a much smaller block of existing shareholders.

Karen Hamilton of Unilever described CEO Paul Polman’s action to cease providing quarterly earnings forecasts because he didn’t see the short …

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Guest Post: A Marketer’s Perspective on CSR

Neil Blakesley is a long time colleague and VP of Marketing at BT Global Services.  He was also an early supporter of my foray into social media three years ago – not something all VP’s of Marketing are comfortable with even now!  Neil recently recorded a short video interview for Shama Kabani for her Dallas TV spot “Socially Sound with Shama.”.   I spoke to him over the phone afterwards and asked him to expand on his thoughts on CSR from a marketer’s perspective for this guest post.

Well to be honest, Kevin, I could have spoken on the interview for another …

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ICT in the Environment: The Sustainable Shopper

ICT services impact our every day lives from how we work, to how we travel to how we make purchasing decisions for our daily needs. In this video series, I examine all of these elements from inside executive offices, to transportation systems and even teleworking in my own home.

In the 5th episode of this video series, I focus on the sustainable shopper.  I joined Harriet Hentges, VP Corporate Responsibility and Sustainability at Ahold USA Inc., (owner of Giant), at a local Giant supermarket in Bethesda MD, to explore the potential for applications to help a …

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Integrated Reporting – The Challenge

I am interested in the concept of integrated reporting and am often asked about it at during the Q&A at conferences.   I hear many different perspectives of what exactly it is.

I think that by far the biggest challenge is going to be reconciling  the approach of the financial reporting community with the approach of the CSR/sustainability community.

The financial reporting community produces highly compliance-based reports. Compliance which in my view incentivizes a low risk, play it safe, measurement oriented, audit heavy approach. The material is laser focused on the shareholder audience interested primarily in near term measurable share value …

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CSR: Are You Running an Old Release?

CSR: Are You Running an Old Release?

A couple of weeks back I wrote a post on the three stage journey of corporate responsibility.   We are in the midst of the holidays when make believe is at the fore. I thought I would try my hand at a make believe all in one software package for all three stages of the journey,  that would ease the lives of us practitioners. Angel investors sought for release 3.5.  Software vendors feel free to tout your wares in a comment!

Release 1.0 –Give it Away Responsibly: For proponents of the traditional mode …

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ICT to Help the Environment: The Connected Home

ICT services impact our every day lives from how we work, to how we travel to how we make purchasing decisions for our daily needs. In this video series, I examine all of these elements from inside executive offices, to transportation systems, inside grocery stores and even teleworking in my own home.

In this fourth episode, I explore how ICT enables home owners and developers to lower their carbon footprint and other components of their environmental footprint, enabled by creating homes that are connected internally and connected with the outside world.  For this video, I visited the …

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Where are you on the journey?

I have a penchant for simple models and frameworks.  In developing a presentation recently I used what I perceive as a three stage evolution of the corporate responsibility journey;  (1) how we give it away, (2) how we spend it and (3) how we make it.   The “it” of course is  money.

Stage 1; How we give it away. The traditional mode of corporate responsibility delivered through philanthropy, community investment and volunteering.  We make a profit and then we find ways to give it away for the good of society, sometimes referred to by the phrase ‘giving

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Creating Shared Value – Is it Corporate Responsibility?

On Monday last week I attended an excellent roundtable organized by the World Environment Center (WEC) and Dow at the National Press Club in DC. The topic was Creating Shared Value (CSV) and the excellent keynote presentation was by Mark Kramer, one of the authors of the January 2011 paper on the topic in the Harvard Business Review.

CSV is a hot topic in the field that I gather, from this blog post by Aman Singh,  and others I have read, and was covered widely at BRC and NetImpact too. The WEC event was excellent with great speakers all around, …

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Guest Post: Kim McMann, President BT US & Canada – Magnifying Our Impact

In an earlier post  I talked about the role of CSR in society and how it also helps the business. I see sustainability challenges reflected increasingly in discussions both I and my leadership team have with our customers.  Our customers (and in particular those from the sector for which I am responsible, consumer packaged goods) tell us that sustainability is among their top strategic priorities. I am thrilled to be working with companies such as Unilever, Pepsi, P&G, Nestle, Mars and others who are sustainability leaders in their sectors.  And my peers in other verticals …

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