Why Don’t More Companies have Climate Stabilization Intensity Targets?

I have written a number of times before about how I think measurement can undermine sustainability. I had the opportunity to give a presentation on the topic at the State of Green Business Forum in DC a couple of months back.

In the end I touched only briefly on some of the ways that measurement can mislead. It turned out that the guidelines for the presentation were to present one big idea.  As I say near the beginning, I didn’t want to present one big gripe, so I focused most of my presentation on BT’s Climate Stabilization Intensity target, which …

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It’s really a guessing game

Saturday morning, I read this quote in an article about the Japanese Earthquake in the Washington Post from Dave Wald of the US Geological Survey.

“It’s really just a kind of guessing game, and Mother Nature never really puts up with those guessing games”.

The article also referred to detailed measurement and analysis of the impact of the earthquake that was absolutely predicted to occur, but elsewhere in Japan.

I immediately thought of the book Black Swan by Nassim Taleb that I read recently – it is not just earthquakes where we get caught by these uncertainties – it is in every …

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