As part of our series on ethics, originally published on the CROA blog, here is the second of five ethical dilemmas to test your ethical muscles and the CROA’s draft Ethics Code. After you read the scenario and deliberate on the choices, check out the Ethics Code and then let us know how it helped guide your decision. Share how you’d answer this dilemma and how the Ethics Code helped (or didn’t).
John is the CSO at Smith & Co, a toaster-oven manufacturer. Smith & Co retained Evans Strategic On-Line Marketing and pays it to improve Smith & …read more