Getting Serious About CSR: How Sustainability is Vital to Business and Society

Recently, I was interviewed by The Blue Marble, a new publication and online community that was launched in collaboration with Eco-Schools and Keep Britain Tidy.  The September issue focused on different aspects of sustainability from solar powered Big Belly rubbish bins to the sustainability of the world’s fisheries and how to engage teenagers in the sustainability movement.

My interview starts out with fairly typical questions about what sustainability is and why it matters to business, I was interested in the turn that the questions took towards the end, exploring some of my favorite topics related to how to balance …

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When CR and Business Objectives Conflict (contd)

I am on my way home from an excellent conference run by The Ethical Corporation in New York. As I described in my post yesterday, we had a great discussion on the topic of when CR and business objectives conflict. We split up into table groups to share some of our more challenging experiences and examples in a safe space. While in the spirit of the safe space we created I am not going to share any examples that are not already public knowledge, I identified some common categories of action from the examples discussed:

 

1) Grasp the nettle/bite

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Creating Shared Value – Is it Corporate Responsibility?

On Monday last week I attended an excellent roundtable organized by the World Environment Center (WEC) and Dow at the National Press Club in DC. The topic was Creating Shared Value (CSV) and the excellent keynote presentation was by Mark Kramer, one of the authors of the January 2011 paper on the topic in the Harvard Business Review.

CSV is a hot topic in the field that I gather, from this blog post by Aman Singh,  and others I have read, and was covered widely at BRC and NetImpact too. The WEC event was excellent with great speakers all around, …

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