As One Chapter Closes, Why Not Read a Few More? CSR Perspective in an Ebook

I recently took on a new role at BT heading up our environmental sustainability strategy under the title of a program called Net Good; more about that another time.

The change has been an opportunity to take stock of what I have done with CSR Perspective over the four years I have been both writing my own posts and inviting guest posts.   Looking back I have identified some common themes and with a bit of retrospective thought, I like to think I even have a hierarchy and some logical progression.  Because of the nature of a blog, these themes and …

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Watching the Water Run Out of the Tub and Other Analogies: Making the Challenge of Sustainability Tangible

Last week in London I delivered a presentation on sustainability to about 120 middle and senior managers from within BT.  Afterwards we explored climate change, at the new and very impressive Atmosphere Gallery  in the Science Museum.

Recently I have taken to introducing my presentations using the measure of how many planets worth of resources humanity is using and how that number is growing.   If you are not familiar with it, this web site from Global Footprint Network explains the concept.

Another analogy I like to use to illustrate the concept is a bathtub with water running in from the tap …

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Getting Serious About CSR: How Sustainability is Vital to Business and Society

Recently, I was interviewed by The Blue Marble, a new publication and online community that was launched in collaboration with Eco-Schools and Keep Britain Tidy.  The September issue focused on different aspects of sustainability from solar powered Big Belly rubbish bins to the sustainability of the world’s fisheries and how to engage teenagers in the sustainability movement.

My interview starts out with fairly typical questions about what sustainability is and why it matters to business, I was interested in the turn that the questions took towards the end, exploring some of my favorite topics related to how to balance …

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Can CR Practitioners Save American Capitalism?

Sunday’s Washington  Post contained this great article by Steven Pearlstein “Can we save American capitalism?”

Pearlstein reviewed a range of recent books on economics and, through his conclusions, I believe he also offered a litmus test of the role of our corporate responsibility field, coming at it from the economists perspective.

“What’s been lost from American capitalism” Pearlstein posits, “is any sense of a larger purpose, of how it fits into and serves society…”   He draws a common theme from some of the books reviewed,  highlighting  the lack of what is variously called ‘social capital’, ‘civic capital’ and ‘civil …

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When CR and Business Objectives Conflict (contd)

I am on my way home from an excellent conference run by The Ethical Corporation in New York. As I described in my post yesterday, we had a great discussion on the topic of when CR and business objectives conflict. We split up into table groups to share some of our more challenging experiences and examples in a safe space. While in the spirit of the safe space we created I am not going to share any examples that are not already public knowledge, I identified some common categories of action from the examples discussed:

 

1) Grasp the nettle/bite

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BT’s 2012 Better Future Report

Our 2012 CSR/sustainability report was released today. It is titled our Better Future Report, covers the period to March 31 2012  and represents over a decade of combined social and environmental reporting by BT, archived here.  The full 2012 report suite consists of an executive summary and comprehensive online report,  together with CR and sustainability content in our Annual Report and Accounts.

Some elements of the report that stand out for me;

The world is facing some major long term challenges and we are in the process of developing some new goals to reflect those challenges and …

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Integrated Reporting – IIRC Approach

This is the second post in series on integrated reporting

The recent discussion paper from the International Integrated Reporting Committee  (IIRC) for which comments were due on December 14th 2011 worries me. It starts with some statements with which I wholeheartedly agree…

“Integrated Reporting brings together material information about an organization’s strategy, governance, performance and prospects in a way that reflects the commercial, social and environmental context within which it operates. It provides a clear and concise representation of how an organization demonstrates stewardship and how it creates and sustains value.”

 “Integrated Reports will meet the needs of a …

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The Competencies Required for Sustainability – Three Perspectives

Last week I proposed that sustainability is analogous to economics.  The thought was triggered during the GreenGov panel that I was moderating. The panel represented the full gamut of professional organizations in the field; Ira Feldman on the board of the International Society of Sustainability Professionals (ISSP), Valerie Patrick on the board of the Association of Climate Change Officers (ACCO),  Teri Yosie has recently completed a collaboration with  Net Impact,  and myself on the board of the Corporate Responsibility Officers Association (CROA).

The ISSP, CROA and NetImpact have all recently taken a look at the competencies required by …

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Digital Inclusion – A Community Investment Partnership With One Economy


I write often about the importance of embedding CR principles into the way we operate our businesses. But when it comes to philanthropy, I like to say that how we make our money is much more important than how we give it away.  But community investment can be one of the bread and butter tools of CR, if we can find ways to align our community investment with our business imperatives and make it engaging for employees.

In the partnership with One Economy that I describe on this video, BT tries to do that in the USA;  it is focused …

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