The Anatomy of a Launch: BT’s Net Good Programme Goes Live

We have just completed the last part of the launch of BT’s Net Good programme. It has been quite a whirlwind for me and many others working on it.

The first step was a formal external launch event at the Royal Society for the Arts building in London on June 18th, in partnership with The Climate Group who had helped us with stakeholder engagement as we developed Net Good. The day commenced with a media briefing, followed with a platform event in front of a physical audience of about 130 invited guests and streamed live. Our CEO Ian …

read more

A Kaleidoscope of Corporate Responsibility on a Page

The front page of last week’s Washington Post is an executive tour of the landscape of issues in the world of trust and corporate responsibility. Three of the four headline stories cover issues that are directly relevant to our field.

“Regimes’ Web tool made in the USA” describes the apparent discovery that equipment made by Blue Coat – a leading provider of Web security and management (a company that I’ve blogged about previously ) has been used by autocratic states to censor web sites and monitor the communications of dissidents. Similarly to  how companies are increasingly held accountable for activities …

read more

BT’s New Better Future Report – Just Out

The 2013 BT Better Future report is out and we are all very happy (and a little relieved too if truth be told).    It takes a lot of work from people across the business to collect all the data together,  validate it, decide how best to structure the report, design the web site to present it, create an executive  summary, create the input to the annual financial report and have all the data and the words externally validated.   This year we announced our new Better Future programme at the same time, so we also have a new web site

read more

Hurricane Sandy and the Lexicon of Sustainability

It’s been a tough  week.  I lost 24 hours of it to Sandy. But when my power came back on and I switched on the TV I was able to see just how lucky I had been – dark for only 24 hours and no damage of flooding. The photo is of the New Jersey home of a friend and colleague from BT who was less fortunate.   Luckily no one was hurt.

The range of potential and actual corporate responses we are seeing to the storm is an informative way to distinguish the lexicon of our sustainability landscape.  A little …

read more

As One Chapter Closes, Why Not Read a Few More? CSR Perspective in an Ebook

I recently took on a new role at BT heading up our environmental sustainability strategy under the title of a program called Net Good; more about that another time.

The change has been an opportunity to take stock of what I have done with CSR Perspective over the four years I have been both writing my own posts and inviting guest posts.   Looking back I have identified some common themes and with a bit of retrospective thought, I like to think I even have a hierarchy and some logical progression.  Because of the nature of a blog, these themes and …

read more

Watching the Water Run Out of the Tub and Other Analogies: Making the Challenge of Sustainability Tangible

Last week in London I delivered a presentation on sustainability to about 120 middle and senior managers from within BT.  Afterwards we explored climate change, at the new and very impressive Atmosphere Gallery  in the Science Museum.

Recently I have taken to introducing my presentations using the measure of how many planets worth of resources humanity is using and how that number is growing.   If you are not familiar with it, this web site from Global Footprint Network explains the concept.

Another analogy I like to use to illustrate the concept is a bathtub with water running in from the tap …

read more

When CR and Business Objectives Conflict (contd)

I am on my way home from an excellent conference run by The Ethical Corporation in New York. As I described in my post yesterday, we had a great discussion on the topic of when CR and business objectives conflict. We split up into table groups to share some of our more challenging experiences and examples in a safe space. While in the spirit of the safe space we created I am not going to share any examples that are not already public knowledge, I identified some common categories of action from the examples discussed:

 

1) Grasp the nettle/bite

read more

Republicans or Democrats – Who Owns Corporate Responsibility ?

Corporate responsibility ecompasses the activities of a company that contribute positively to society (and the environment) beyond the need to make a profit and follow the law.  Can either the political left or right claim greater ownership of this concept ?

I used to think, perhaps naively, that the left leaning would be more likely to posit that companies have a broader  3 P’s (people, profit, planet) role and the right leaning would be more likely to have a narrower ‘profit only’ view of the role of companies.

But it is always healthy to turn assumptions on their head and take …

read more

Chinese Urged to Spend More…….and Less !

The juxtaposition  of two articles in the Washington Post this Saturday says everything about our the most important dilemma we face in sustainability.

Chinese urged to spend more, save less

This article on page A11 calls on  the Chinese to spend more and increase consumption in an effort to spur the global economy.

“Indeed, Batson suggests that the present slowdown could promote a much-heralded rebalancing of China’s economy, away from reliance on increasingly unproductive investment to a healthier consumption-driven model.”

U.S. cut its carbon emissions in 2011 — but China erased the gains

And only a few pages later in …

read more

BT’s 2012 Better Future Report

Our 2012 CSR/sustainability report was released today. It is titled our Better Future Report, covers the period to March 31 2012  and represents over a decade of combined social and environmental reporting by BT, archived here.  The full 2012 report suite consists of an executive summary and comprehensive online report,  together with CR and sustainability content in our Annual Report and Accounts.

Some elements of the report that stand out for me;

The world is facing some major long term challenges and we are in the process of developing some new goals to reflect those challenges and …

read more