The Net Good 3:1 Methodology

We created the attached animation to explain our Net Good programme.  Take a listen and let me know what you think of it.

Our Net Good goal methodology has two distinctly new elements compared to the scope of our previous carbon footprint approach.

Firstly we have greatly expanded the scope of our own impact.  To our own operational footprint we have added the footprint of our entire supply chain (our upstream footprint if you like) and also the footprint of the telecommunications and IT equipment we have sold or leased to our customers (our downstream, or product in life footprint).   …

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What is Net Good?

For many years BT has focused on reducing its environmental impact. If you trace back through our archive of sustainability reports, you will see that we have been measuring our energy and carbon footprint and applying a succession of reduction targets to one or both since 1992. You will also be able to see that we have improved our performance on other measures too, such as total waste and our waste to landfill.

But we have reached the point where reducing impact by itself, is no longer sufficient to bridge the gap between the challenges of a growing and …

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