I absolutely believe that a core sweet spot for CR is doing good AND making money. Where there is an intersection between a market for a product and meeting a social or environmental need, a corporation can do much good. This is at the core of integrating corporate responsibility into the business. But is there a line or a limit beyond which we should not go? Beyond which it becomes manipulation?
Here is a simple example. I have a solar powered world globe at home – it rotates from clean energy, the power of the sun – and is marketed …read more