Net Good At-A-Glance

As the readers of this blog know, BT has been focused on reducing its environmental impact and from this effort, NetGood was born. I’ve been blogging about our report, methodology and event for the past few weeks.  For those of you interested in a graphical representation, here is an infographic that The Climate Group helped us create to explain the approach .

 

read more

The Net Good 3:1 Methodology

We created the attached animation to explain our Net Good programme.  Take a listen and let me know what you think of it.

Our Net Good goal methodology has two distinctly new elements compared to the scope of our previous carbon footprint approach.

Firstly we have greatly expanded the scope of our own impact.  To our own operational footprint we have added the footprint of our entire supply chain (our upstream footprint if you like) and also the footprint of the telecommunications and IT equipment we have sold or leased to our customers (our downstream, or product in life footprint).   …

read more

What is Net Good?

For many years BT has focused on reducing its environmental impact. If you trace back through our archive of sustainability reports, you will see that we have been measuring our energy and carbon footprint and applying a succession of reduction targets to one or both since 1992. You will also be able to see that we have improved our performance on other measures too, such as total waste and our waste to landfill.

But we have reached the point where reducing impact by itself, is no longer sufficient to bridge the gap between the challenges of a growing and …

read more

Net Good is Positive News for All: How Business Can Effect Sustainable Growth

On Monday March 4th Green Monday is focusing on Net Positive. I will be watching the live stream and running a virtual roundtable after the events.  In addition, some of my BT colleagues will be there in person to talk about our net good programme. I wrote this post to set the scene…

Reducing environmental footprint is essential, but not enough, to bridge the chasm between a global population that is growing in size and affluence and available resources to meet their needs.

Businesses are at the nexus of that challenge as we depend on natural resources to create and …

read more

Carbon Accounting – The New Frontier

Back in the early 1990’s at BT we started by measuring and reducing our absolute carbon footprint and energy usage.  In financial terms this parallels assessing the total cost base of the operations of the company. As we improved our understanding of our carbon cost base, we have been able to break it down into its components such as travel, network, datacenters etc etc.  Just like a company can break its cost base into different components of its operations.

A few years ago, we made our analysis of our carbon cost more sophisticated, by assessing it on a per unit basis.   …

read more

A Pioneering Approach to Carbon Footprint Measurement

A couple of months ago BT was asked by the European Commission to participate in a pilot test to measure the carbon footprint of ICT products.  BT formed a consortium with Alcatel-Lucent and Cisco to test out BT’s wholesale internet solution.  Using the same protocol that BT employed to assess the carbon impact of the ICT solutions it is providing for the 2012 Olympic Games being held inLondon later this month, the three companies set about establishing best practices for measuring the carbon footprint of communications services and growing a low carbon economy.

In this podcast Gabrielle Giner, a program …

read more

Guest Post: A Marketer’s Perspective on CSR

Neil Blakesley is a long time colleague and VP of Marketing at BT Global Services.  He was also an early supporter of my foray into social media three years ago – not something all VP’s of Marketing are comfortable with even now!  Neil recently recorded a short video interview for Shama Kabani for her Dallas TV spot “Socially Sound with Shama.”.   I spoke to him over the phone afterwards and asked him to expand on his thoughts on CSR from a marketer’s perspective for this guest post.

Well to be honest, Kevin, I could have spoken on the interview for another …

read more

ICT to Help the Environment: The Connected Home

ICT services impact our every day lives from how we work, to how we travel to how we make purchasing decisions for our daily needs. In this video series, I examine all of these elements from inside executive offices, to transportation systems, inside grocery stores and even teleworking in my own home.

In this fourth episode, I explore how ICT enables home owners and developers to lower their carbon footprint and other components of their environmental footprint, enabled by creating homes that are connected internally and connected with the outside world.  For this video, I visited the …

read more

Where are you on the journey?

I have a penchant for simple models and frameworks.  In developing a presentation recently I used what I perceive as a three stage evolution of the corporate responsibility journey;  (1) how we give it away, (2) how we spend it and (3) how we make it.   The “it” of course is  money.

Stage 1; How we give it away. The traditional mode of corporate responsibility delivered through philanthropy, community investment and volunteering.  We make a profit and then we find ways to give it away for the good of society, sometimes referred to by the phrase ‘giving

read more

ICT in the Environment: Telework


ICT services impact our every day lives from how we work, to how we travel to how we make purchasing decisions for our daily needs. In this video series, I examine all of these elements from inside executive offices, to transportation systems, inside grocery stores and even in my own home.

In this third episode, I explore how ICT enables telework to help organizations lower its carbon footprint, support work-life balance and reduce real estate expenses.

There is a very valid question of whether telecommuting simply shifts the carbon burden from the office to the home. …

read more