Carbon Accounting – The New Frontier

Back in the early 1990’s at BT we started by measuring and reducing our absolute carbon footprint and energy usage.  In financial terms this parallels assessing the total cost base of the operations of the company. As we improved our understanding of our carbon cost base, we have been able to break it down into its components such as travel, network, datacenters etc etc.  Just like a company can break its cost base into different components of its operations.

A few years ago, we made our analysis of our carbon cost more sophisticated, by assessing it on a per unit basis.   …

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ICT in the Environment: The Connected Car

ICT in the Environment: The Connected Car from Kevin Moss on Vimeo.
ICT services impact our every day lives from how we work, to how we travel to how we make purchasing decisions for our daily needs. In this video series, I examine all of these elements from inside executive offices, to transportation systems and even teleworking in my own home.

The 6th episode in this series focuses on the connected car.  At this week’s Green Monday panel  Dr Thomas Becker of BMW described the prototype Rolls Royce Phantom EV.   The Phantom EV wasn’t at the …

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Guest Post: A Marketer’s Perspective on CSR

Neil Blakesley is a long time colleague and VP of Marketing at BT Global Services.  He was also an early supporter of my foray into social media three years ago – not something all VP’s of Marketing are comfortable with even now!  Neil recently recorded a short video interview for Shama Kabani for her Dallas TV spot “Socially Sound with Shama.”.   I spoke to him over the phone afterwards and asked him to expand on his thoughts on CSR from a marketer’s perspective for this guest post.

Well to be honest, Kevin, I could have spoken on the interview for another …

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What We Can Learn from A More Expensive Light Bulb

Last weekend, the Washington Post carried an interesting article about the future of the light bulb business.  Energy to produce light contributes a significant proportion of our carbon emissions. The proportion of energy in a traditional incandescent bulb that produces heat, when what we want from it is light, is much too high.

The article highlighted for me many of the key principles that we need to incorporate as we move away from disposable, energy intensive consumerism, towards a more sustainable model;

  • Per unit and up-front costs will often be higher for more sustainable products. Companies need to reset consumer
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A scenic view from Ireland

I returned last week from a one week vacation in Ireland with my wife.   It was not an ecotourism trip by any means (does the fact our rental was a diesel count for anything?), but I did notice a few things along the way that I share below with some photographs;


For better or worse, I didn’t notice that much in the way of green advertising, but the natural green of the island more than compensates. And although I didn’t get to use it, Dublin has its own bicycle rental program Dublinbikes . You’ll see more from me about bike …

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Bank of America: Embedding Sustainability

I wrote my white paper, “The Four Dimensions of Sustainability” a couple of years ago now, but I still see examples that confirm to me that it applies as well today as it did then.

Earlier this month, speaking at the Responsible Business Summit in New York, I had the pleasure of listening to Alex Liftman, Global Environmental Executive, Head of Sustainability for Bank of America speak about embedding sustainability into business.

Alex talked about the culmination of many months of effort around the recently announced corporate goal of a 15 percent global green house gas (GHG) emission reduction by …

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Philanthropy as compensation and carbon offsets

On Friday I posted some thoughts about the role of philanthropy in corporate responsibility and left one idea to consider separately. Does philanthropy have a role to play as a form of compensation.

It is the case that much of our human activity and associated consumption has a net negative impact on the environment. The nature of business also means that in order to meet a greater social need, there can be a real or perceived negative impact on the local community in whose back yard an operation is carried out. In this situation there is perhaps a role for …

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Guest Post: 20-Year Reflection

In a post this summer talking about BT’s Environmental Heritage I mentioned our Corporate Sustainability Officer Chris Tuppen.  Chris has since left BT after a long and influential career in the company to pursue new pastures in sustainability. He kindly agreed to provide some personal reflections after a 20 year career in the field.

Reflecting back over twenty years of corporate sustainability and then attempting to summarise that into a 500 word blog is an almost impossible task.

Much has changed. Twenty years ago sustainability was more for the NGOs than the C-suite. Not today, when many companies have appointed …

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