What is Net Good?

For many years BT has focused on reducing its environmental impact. If you trace back through our archive of sustainability reports, you will see that we have been measuring our energy and carbon footprint and applying a succession of reduction targets to one or both since 1992. You will also be able to see that we have improved our performance on other measures too, such as total waste and our waste to landfill.

But we have reached the point where reducing impact by itself, is no longer sufficient to bridge the gap between the challenges of a growing and …

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Great Developments: BT’s Net Good Creates a New Carbon Accounting Model

What does the excitement over waiting for old fashioned film to be developed have to do with launching a new carbon accounting model?  Well, while it might not be obvious in the digital age but the answer is tied up in anticipation and the excitement of not knowing exactly how your project – photograph or accounting – model will turn out; whether expectations will be met, or not.  Below is an excerpt from my post yesterday over at BT’s Let’s Talk site that talks about what we hope to achieve with Net Good and how carbon accounting will change the

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Carbon Accounting – The New Frontier

Back in the early 1990’s at BT we started by measuring and reducing our absolute carbon footprint and energy usage.  In financial terms this parallels assessing the total cost base of the operations of the company. As we improved our understanding of our carbon cost base, we have been able to break it down into its components such as travel, network, datacenters etc etc.  Just like a company can break its cost base into different components of its operations.

A few years ago, we made our analysis of our carbon cost more sophisticated, by assessing it on a per unit basis.   …

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