Hurricane Sandy and the Lexicon of Sustainability

It’s been a tough  week.  I lost 24 hours of it to Sandy. But when my power came back on and I switched on the TV I was able to see just how lucky I had been – dark for only 24 hours and no damage of flooding. The photo is of the New Jersey home of a friend and colleague from BT who was less fortunate.   Luckily no one was hurt.

The range of potential and actual corporate responses we are seeing to the storm is an informative way to distinguish the lexicon of our sustainability landscape.  A little …

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Watching the Water Run Out of the Tub and Other Analogies: Making the Challenge of Sustainability Tangible

Last week in London I delivered a presentation on sustainability to about 120 middle and senior managers from within BT.  Afterwards we explored climate change, at the new and very impressive Atmosphere Gallery  in the Science Museum.

Recently I have taken to introducing my presentations using the measure of how many planets worth of resources humanity is using and how that number is growing.   If you are not familiar with it, this web site from Global Footprint Network explains the concept.

Another analogy I like to use to illustrate the concept is a bathtub with water running in from the tap …

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Getting Serious About CSR: How Sustainability is Vital to Business and Society

Recently, I was interviewed by The Blue Marble, a new publication and online community that was launched in collaboration with Eco-Schools and Keep Britain Tidy.  The September issue focused on different aspects of sustainability from solar powered Big Belly rubbish bins to the sustainability of the world’s fisheries and how to engage teenagers in the sustainability movement.

My interview starts out with fairly typical questions about what sustainability is and why it matters to business, I was interested in the turn that the questions took towards the end, exploring some of my favorite topics related to how to balance …

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Threading the Needle: How BT Integrates Climate Stabilization with Economic Prosperity

A couple of weeks ago I had the pleasure of being interviewed by Bill Baue on behalf of Sustainable Brands about my role at BT and, in turn, the role that BT plays as an industry leader in the realm of environmental sustainability and sustainable business.

Bill was particularly interested in BT’s Climate Stabilization Intensity methodology (CSI) which “has set a precedent by linking greenhouse gas reduction targets to climate stabilization scenarios from the scientific community.”   Most businesses seek to do one or both of reduce their absolute emissions or reduce emissions as a unit of production , otherwise known …

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You Don’t Need to be a Healthcare Company to Care for Health

Recently, I’ve been writing about ethics and how an organization embraces an ethical obligation, even when it seemingly conflicts with the bottom line.

Along these same lines, I’ve been seeing many organizations that have taken active steps to push ahead with a CSR initiative in a way that supports both the stakeholder and the community at large.  There is a growing understanding that positive societal and environmental outcomes need to be a part of a company’s mission.

Take Unilever as an example.  This month, the company’s food service arm, Unilever Food Solutions, is campaigning among restaurants to cut 100 calories …

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Guest Post: Dial 192 for Shuttle Bus Success

Andrew Cassy is the travel plan manager, and sustainability champion for BT’s largest site at Adastral Park, near Ipswich in the east of England. Adastral Park is headquarters for BT Innovate and Design working alongside other IT companies. A few weeks ago we were talking about BT’s various CSR initiatives and Andrew told me about his successful introduction of a commercially viable courtesy railway shuttle bus service ‘192’ to cover the 8 miles between the railway station and site, serving both the business traveler and public commuter needs.  I was struck by the component of employee engagement and also social

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BT’s 2012 Better Future Report

Our 2012 CSR/sustainability report was released today. It is titled our Better Future Report, covers the period to March 31 2012  and represents over a decade of combined social and environmental reporting by BT, archived here.  The full 2012 report suite consists of an executive summary and comprehensive online report,  together with CR and sustainability content in our Annual Report and Accounts.

Some elements of the report that stand out for me;

The world is facing some major long term challenges and we are in the process of developing some new goals to reflect those challenges and …

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Going Mainstream: Are Consumers Driving Sustainable Corporate Behavior?

A few months back, I did a piece on the Good Guide and how it might be helpful to consumers as they made decisions.  I certainly had fun playing with the Good Guide on my iPad at my home, but when it came time to use it in the grocery store – between scanning each item, the time it took to execute a query in the database, the fact that many items are not in the database, and then interpreting the result – I’m not certain it was worth it.

I enjoyed reading Marc Gunther’s piece on consumer behavior in …

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Retraction: A Place for Truth and for Fiction

I posted this blog last week introducing the similarities between The Jungle by Upton Sinclair and a This American Life show broadcast in January,  purportedly about the Foxconn factories that make Apple products in China.

The very next day, on March 16th, in this show, This American Life retracted the January show because the main report upon which it was based contained numerous fabrications.

I had planned to write a follow up post this week identifying the many similarities between This American Life’s report and The Jungle; migrant workers, poverty traps, collusion between government and industry, …

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ICT in the Environment: The Connected Car

ICT in the Environment: The Connected Car from Kevin Moss on Vimeo.
ICT services impact our every day lives from how we work, to how we travel to how we make purchasing decisions for our daily needs. In this video series, I examine all of these elements from inside executive offices, to transportation systems and even teleworking in my own home.

The 6th episode in this series focuses on the connected car.  At this week’s Green Monday panel  Dr Thomas Becker of BMW described the prototype Rolls Royce Phantom EV.   The Phantom EV wasn’t at the …

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