The Anatomy of a Launch: BT’s Net Good Programme Goes Live

We have just completed the last part of the launch of BT’s Net Good programme. It has been quite a whirlwind for me and many others working on it.

The first step was a formal external launch event at the Royal Society for the Arts building in London on June 18th, in partnership with The Climate Group who had helped us with stakeholder engagement as we developed Net Good. The day commenced with a media briefing, followed with a platform event in front of a physical audience of about 130 invited guests and streamed live. Our CEO Ian …

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The Net Good 3:1 Methodology

We created the attached animation to explain our Net Good programme.  Take a listen and let me know what you think of it.

Our Net Good goal methodology has two distinctly new elements compared to the scope of our previous carbon footprint approach.

Firstly we have greatly expanded the scope of our own impact.  To our own operational footprint we have added the footprint of our entire supply chain (our upstream footprint if you like) and also the footprint of the telecommunications and IT equipment we have sold or leased to our customers (our downstream, or product in life footprint).   …

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Better Business, Better Future

I can hardly believe that it is nearly four years since I began writing CSR Perspective.  Back in the Fall of 2008 this was a revolutionary step for me and something new  for BT’s communications approach.  I don’t think I had ever written anything external before,  let alone weekly posts online.    But here I am four years later, the blog having reached 5000 unique viewers in some  months, having experimented with podcasts, with video and with twitter and having carried many internal and external guest posts.

But change comes to everyone and everything and I have recently taken on a …

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