A Kaleidoscope of Corporate Responsibility on a Page

The front page of last week’s Washington Post is an executive tour of the landscape of issues in the world of trust and corporate responsibility. Three of the four headline stories cover issues that are directly relevant to our field.

“Regimes’ Web tool made in the USA” describes the apparent discovery that equipment made by Blue Coat – a leading provider of Web security and management (a company that I’ve blogged about previously ) has been used by autocratic states to censor web sites and monitor the communications of dissidents. Similarly to  how companies are increasingly held accountable for activities …

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BT’s New Better Future Report – Just Out

The 2013 BT Better Future report is out and we are all very happy (and a little relieved too if truth be told).    It takes a lot of work from people across the business to collect all the data together,  validate it, decide how best to structure the report, design the web site to present it, create an executive  summary, create the input to the annual financial report and have all the data and the words externally validated.   This year we announced our new Better Future programme at the same time, so we also have a new web site

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Great Developments: BT’s Net Good Creates a New Carbon Accounting Model

What does the excitement over waiting for old fashioned film to be developed have to do with launching a new carbon accounting model?  Well, while it might not be obvious in the digital age but the answer is tied up in anticipation and the excitement of not knowing exactly how your project – photograph or accounting – model will turn out; whether expectations will be met, or not.  Below is an excerpt from my post yesterday over at BT’s Let’s Talk site that talks about what we hope to achieve with Net Good and how carbon accounting will change the

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Employee Engagement Rules! Why Employees Are the Best Force for Change

Last week I delivered a presentation on BT’s Better Future programme at Georgetown University. My thanks to my friend and colleague Harriet Hentges who invited me in!   As always, I found it invigorating to present to a class of students, particularly students with experience under their belts.   The questions and comments that came during the session were challenging and thought provoking.    But I was sent an email from one of the students after the event that made me stop and think through where I should focus my efforts in order to best effect change.

As I see it, sustainable behavior …

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Watching the Water Run Out of the Tub and Other Analogies: Making the Challenge of Sustainability Tangible

Last week in London I delivered a presentation on sustainability to about 120 middle and senior managers from within BT.  Afterwards we explored climate change, at the new and very impressive Atmosphere Gallery  in the Science Museum.

Recently I have taken to introducing my presentations using the measure of how many planets worth of resources humanity is using and how that number is growing.   If you are not familiar with it, this web site from Global Footprint Network explains the concept.

Another analogy I like to use to illustrate the concept is a bathtub with water running in from the tap …

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Better Business, Better Future

I can hardly believe that it is nearly four years since I began writing CSR Perspective.  Back in the Fall of 2008 this was a revolutionary step for me and something new  for BT’s communications approach.  I don’t think I had ever written anything external before,  let alone weekly posts online.    But here I am four years later, the blog having reached 5000 unique viewers in some  months, having experimented with podcasts, with video and with twitter and having carried many internal and external guest posts.

But change comes to everyone and everything and I have recently taken on a …

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Guest Post: Dial 192 for Shuttle Bus Success

Andrew Cassy is the travel plan manager, and sustainability champion for BT’s largest site at Adastral Park, near Ipswich in the east of England. Adastral Park is headquarters for BT Innovate and Design working alongside other IT companies. A few weeks ago we were talking about BT’s various CSR initiatives and Andrew told me about his successful introduction of a commercially viable courtesy railway shuttle bus service ‘192’ to cover the 8 miles between the railway station and site, serving both the business traveler and public commuter needs.  I was struck by the component of employee engagement and also social

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BT’s 2012 Better Future Report

Our 2012 CSR/sustainability report was released today. It is titled our Better Future Report, covers the period to March 31 2012  and represents over a decade of combined social and environmental reporting by BT, archived here.  The full 2012 report suite consists of an executive summary and comprehensive online report,  together with CR and sustainability content in our Annual Report and Accounts.

Some elements of the report that stand out for me;

The world is facing some major long term challenges and we are in the process of developing some new goals to reflect those challenges and …

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ICT in the Environment: The Connected Car

ICT in the Environment: The Connected Car from Kevin Moss on Vimeo.
ICT services impact our every day lives from how we work, to how we travel to how we make purchasing decisions for our daily needs. In this video series, I examine all of these elements from inside executive offices, to transportation systems and even teleworking in my own home.

The 6th episode in this series focuses on the connected car.  At this week’s Green Monday panel  Dr Thomas Becker of BMW described the prototype Rolls Royce Phantom EV.   The Phantom EV wasn’t at the …

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Guest Post: A Marketer’s Perspective on CSR

Neil Blakesley is a long time colleague and VP of Marketing at BT Global Services.  He was also an early supporter of my foray into social media three years ago – not something all VP’s of Marketing are comfortable with even now!  Neil recently recorded a short video interview for Shama Kabani for her Dallas TV spot “Socially Sound with Shama.”.   I spoke to him over the phone afterwards and asked him to expand on his thoughts on CSR from a marketer’s perspective for this guest post.

Well to be honest, Kevin, I could have spoken on the interview for another …

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