A fair number of prominent business people have taken leadership positions on issues of sustainability and societal responsibility. Of course there are the examples we know and love to quote: Paul Polman of Unilever, Ian Cheshire of Kingfisher and Jochen Zeitz of Puma.
But what about when the pronouncements are more controversial? I will never forget the audible intake of breath at the BSR conference in San Francisco in 2010. Aron Cramer was interviewing Zhang Yue, a prominent CEO from China running an energy efficiency business and displaying impeccable employee/human rights credentials. Taking everyone off guard he proclaimed that …read more