When the CEO Moves On

What I didn’t mention in my last post on the launch of Net Good was that the very morning after the main launch event, our CEO Ian Livingston and Net Good keynote speaker, announced that he was leaving BT.

I am sure all sustainability practitioners can imagine what a wonderful feeling it is to have a video of the CEO saying “it is no longer enough for companies to do less bad with regards to the environment. They now need to do net good.”    Worth its weight in conflict free diamonds for employee engagement, for business motivation and for building …

read more

Can Consumers Incite Change? My Thoughts on a Key Question

Can consumers actually motivate the companies they do business with to change their behaviour to support sustainable goals and outcomes?   This is one of the fundamental questions for CSR practitioners and a topic we weren’t afraid to tackle at the recent BT Better Future Forum.

At the event we had the opportunity to gather an incredible group of people together to dive into this topic – including Dame Ellen MacArthur, Lord Michael Hastings, and Climate Group CEO, Mark Kenber – which produced lively debate and inspired me to write up my thoughts for Business Green.

Below, is an excerpt …

read more

The Anatomy of a Launch: BT’s Net Good Programme Goes Live

We have just completed the last part of the launch of BT’s Net Good programme. It has been quite a whirlwind for me and many others working on it.

The first step was a formal external launch event at the Royal Society for the Arts building in London on June 18th, in partnership with The Climate Group who had helped us with stakeholder engagement as we developed Net Good. The day commenced with a media briefing, followed with a platform event in front of a physical audience of about 130 invited guests and streamed live. Our CEO Ian …

read more

What is Net Good?

For many years BT has focused on reducing its environmental impact. If you trace back through our archive of sustainability reports, you will see that we have been measuring our energy and carbon footprint and applying a succession of reduction targets to one or both since 1992. You will also be able to see that we have improved our performance on other measures too, such as total waste and our waste to landfill.

But we have reached the point where reducing impact by itself, is no longer sufficient to bridge the gap between the challenges of a growing and …

read more

Limited Invitation to BT’s Net Good Launch Event in London

The Climate Group and Carbon Trust are joining BT to launch our Better Future Net Good programme in London on June 18th. I will be there to speak about the progamme together with our CEO, Ian Livingston, who is opening the event, and our CSO, Niall Dunne who will be closing it.  The Climate Group, Carbon Trust, Small World Consulting and many others will also be joining us at the event.

While this is an invitation-only event, and numbers are limited due to space, we would like to allow for some people outside of the usual lists of sustainability …

read more

Employee Engagement Rules! Why Employees Are the Best Force for Change

Last week I delivered a presentation on BT’s Better Future programme at Georgetown University. My thanks to my friend and colleague Harriet Hentges who invited me in!   As always, I found it invigorating to present to a class of students, particularly students with experience under their belts.   The questions and comments that came during the session were challenging and thought provoking.    But I was sent an email from one of the students after the event that made me stop and think through where I should focus my efforts in order to best effect change.

As I see it, sustainable behavior …

read more