Better Business, Better Future
I can hardly believe that it is nearly four years since I began writing CSR Perspective. Back in the Fall of 2008 this was a revolutionary step for me and something new for BT’s communications approach. I don’t think I had ever written anything external before, let alone weekly posts online. But here I am four years later, the blog having reached 5000 unique viewers in some months, having experimented with podcasts, with video and with twitter and having carried many internal and external guest posts.
But change comes to everyone and everything and I have recently taken on a new role in BT. I am program director for the Net Good (environmental) component of our Better Future program (more on that another day). As I have transitioned into this role over recent weeks I have found it harder to find the time to post regularly. I have not decided yet if I will continue to write on a broad range of subjects or focus in on environmental issues. I may just go with what grabs my interest, which has served me well in the past.
During the remainder of August as I recharge my batteries and get ready for this new challenge I decided to share a few of my favorite posts on the blog. Additionally, with some help, I have grouped together some of my posts by theme and put them together in an e-book. Just putting the finishing touches on that and I plan to put it up on the site at the end of August as a way of bringing this chapter of the blog to a close.
We are also about to embark on a major refresh of the site. In part this inspired by the desire to try something new in regards to the design of the site.
I can’t wait to start the next chapter of my career in the field and share my new perspectives with you. BT’s strategy calls for a Better Business and a Better Future. I look forward to continuing being a part of that though our net good program and hope you will continue to engage with me and with BT through CSR Perspective.