The Net Good 3:1 Methodology

We created the attached animation to explain our Net Good programme.  Take a listen and let me know what you think of it. Our Net Good goal methodology has two distinctly new elements compared to the scope of our previous carbon footprint approach. Firstly we have greatly expanded the scope of our own impact.  To our own operational footprint we have added the footprint of our entire supply chain (our upstream footprint if you like) and also the footprint of the telecommunications and IT equipment we have sold or leased to our customers (our downstream, or product in life footprint).  … read more

What is Net Good?

For many years BT has focused on reducing its environmental impact. If you trace back through our archive of sustainability reports, you will see that we have been measuring our energy and carbon footprint and applying a succession of reduction targets to one or both since 1992. You will also be able to see that we have improved our performance on other measures too, such as total waste and our waste to landfill. But we have reached the point where reducing impact by itself, is no longer sufficient to bridge the gap between the challenges of a growing and… read more

BT’s New Better Future Report – Just Out

The 2013 BT Better Future report is out and we are all very happy (and a little relieved too if truth be told).    It takes a lot of work from people across the business to collect all the data together,  validate it, decide how best to structure the report, design the web site to present it, create an executive  summary, create the input to the annual financial report and have all the data and the words externally validated.   This year we announced our new Better Future programme at the same time, so we also have a new web siteread more

Limited Invitation to BT’s Net Good Launch Event in London

The Climate Group and Carbon Trust are joining BT to launch our Better Future Net Good programme in London on June 18th. I will be there to speak about the progamme together with our CEO, Ian Livingston, who is opening the event, and our CSO, Niall Dunne who will be closing it.  The Climate Group, Carbon Trust, Small World Consulting and many others will also be joining us at the event. While this is an invitation-only event, and numbers are limited due to space, we would like to allow for some people outside of the usual lists of sustainability… read more

When Executives Speak Out

A fair number of prominent business people have taken leadership positions on issues of sustainability and societal responsibility. Of course there are the examples we know and love to quote: Paul Polman of Unilever, Ian Cheshire of Kingfisher and Jochen Zeitz of Puma. But what about when the pronouncements are more controversial?  I will never forget  the audible intake of breath at the BSR conference in San Francisco in 2010.   Aron Cramer was interviewing Zhang Yue, a prominent CEO from China running an energy efficiency business and displaying impeccable employee/human rights credentials. Taking everyone off guard he proclaimed that… read more

Great Developments: BT’s Net Good Creates a New Carbon Accounting Model

What does the excitement over waiting for old fashioned film to be developed have to do with launching a new carbon accounting model?  Well, while it might not be obvious in the digital age but the answer is tied up in anticipation and the excitement of not knowing exactly how your project – photograph or accounting – model will turn out; whether expectations will be met, or not.  Below is an excerpt from my post yesterday over at BT’s Let’s Talk site that talks about what we hope to achieve with Net Good and how carbon accounting will change the read more

Employee Engagement Rules! Why Employees Are the Best Force for Change

Last week I delivered a presentation on BT’s Better Future programme at Georgetown University. My thanks to my friend and colleague Harriet Hentges who invited me in!   As always, I found it invigorating to present to a class of students, particularly students with experience under their belts.   The questions and comments that came during the session were challenging and thought provoking.    But I was sent an email from one of the students after the event that made me stop and think through where I should focus my efforts in order to best effect change. As I see it, sustainable behavior… read more

Celebrate Earth Day by Riding a Bike!

Nearly two years ago, I did a series on how ICT services change our daily lives.  One of my favourite posts from that series was this one on the Capital Bikeshare program and how well planned program that leverages smart technologies can make a real impact on how we live.  Since I first wrote about the program in 2011, it has grown from strength to strength both in the number of bikes and stations in operation, but also in the number of areas served.   Today, as we mark Earth Day, I think it’s important to remember that doing something read more

The Pros and Cons of Being Big

The food sector has faced a barrage of issues recently. Much of it is summarized in this report launched recently by Oxfam America called “Behind the Brands”.  The report analyses the largest food companies (in the interests of full transparency many of them are BT customers) across a range of sustainability dimensions, including nutrition and obesity, environment, tracing and trust, poverty and international development.  There is a well balanced review of the report by Marc Gunther here. But in contrast we need to consider observations I noticed by Emma Duncan of the Times.  In theUK, and I am sure… read more

The Yahoo! Telework Brouhaha: Are We Getting All We Need From Remote Working?

I am sure everyone has seen the media coverage around Yahoo’s requirement that workers come into the office.   I read somewhere a compelling piece that telework is proven good for productivity, but coming into the office is better for collaboration and innovation and innovation is what Yahoo needs to focus on right now. Surely there is a half way house.  Companies need both innovation and productivity. Furthermore, different roles require different amounts of each.   Seems to me there would be a way to have employees come into the office some of the time, on common days to allow for collaboration… read more