I originally published this post in October 2009. The analytics for CSR Perspective from that week definitely proved my point that focusing on a single metric might not bring you the information or the value you want. I wonder if it will have the same effect this week?
SMART Objectives are a popular management tool in business and have been for some time now. If you are not familiar with the concept, SMART is an acronym for Specific, Measurable, Achievable, Realistic and Timebound. Typically, SMART objectives are metrics cascaded through an organization that set objectives for individual employees. They …read more