This post was inspired by comments I received on a post about ranking companies on the CSR credentials. I thought it would be interesting to hear from one of the companies that appears high in the CRO rankings and Brian Boyd, VP of Environmental Affairs at Johnson & Johnson (3rd in Newsweek rankings) kindly shares his thoughts on the topic in this guest post.
Just being realistic, can anyone think of a more complex and all-encompassing “business issue” (and so deftly expressed in one simple word) than the concept we now know as “sustainability”? I can’t.
So it’s …read more