Traditionally the role of the CR practitioner includes several components: marketing (customer engagement and product stewardship), HR (diversity and employee engagement), investor relations, operational management (environmental management), and PR (communications). So with such a broad remit of involvement, what really captures the essence of the CR practitioner’s role?
I think that at the core of the role is management of dilemmas. The foundational dilemma that captures corporate responsibility (as opposed to a sustainability role in a non-profit or in government), is the tension that sometimes exists between growing profit and delivering societal and environmental benefit.
The field is also rich with …read more