How Numbers Mislead

I met Kai Robertson for lunch earlier this week at Northside Social, a wonderful coffee house in Arlington, Virginia with a great sustainability theme running through its menu. Kai is with BSR and we were discussing a range of corporate responsibility and sustainability issues.  While we were talking, I was approached by a reporter.

This was a great venue to be interviewed by a reporter from a local news channel, News 7 – On Your Side, about my views on coffee.  I was asked how my coffee drinking habits would be influenced by knowing that a new study indicates that …

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